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Connect with Waypoint at Xerocon Sydney 2014

In the past, accountants and bookkeepers have offered financial services to their clients – to be specific, tax and compliance. With Xero and the development of cloud software, there’s now a huge opportunity for financial advisors to create a partnership with their clients, providing fixed advisory services to help develop their businesses.xero-logo-hires-RGB-300x300

This will be a huge talking point at this year’s Xerocon in Sydney. And it’s only weeks away, so if you’re an accountant or bookkeeper and you’re yet to register for this annual event, now is the time to get into gear.

From 20 – 22 of August at Sydney Showground in Olympic Park, the biggest accounting technology event in Australasia offers two action-packed days of industry specific content, plenty of networking opportunities and presentations from world-class keynote speakers.

Throughout the event, over 25 industry leaders will share their insights into cloud technology, branding, business strategy and marketing.

You’ll also hear from Xero’s Managing Director, Chris Ridd, and CEO, Rod Drury, as they recap the highlights of the past year at Xero Australia, and tell us what we can expect in the journey towards a truly connected cloud platform.

According to last year’s attendees, Xerocon offers a great return on investment – in fact, 96% of people who attended in 2013 confirmed they’ll be back on deck in 2014. And 70% of people who attended learnt about a new product.


You’ll get even more bang for your buck at Xerocon by hooking up with the Waypoint team. Yes, we will be there!

At Waypoint, we help accountants to grow their businesses, migrate their clients to Xero and integrate add-ons with minimal disruption. As cloud software implementers, we have a long history working alongside some of the largest Xero partners in Australia.

VerticalWe can help you to implement the right tools to reduce your bookkeeping time so you can focus more on advisory services. You’ll spend less time putting the data in, so you can spend more time drawing actionable insights to help your clients lower costs and increase their revenue. In short – we’ll set you up to help them improve their businesses.

We’ll help you make sense of what you see and learn at Xerocon this year.

We look forward to connecting with accountants, bookkeepers and financial advisors who are keen to expand on their offerings.

Although Ocius HQ is based in Melbourne, the team will be camping out in Sydney from Tuesday until Saturday, and will be available all day during the conference itself.

If you have any questions before then or wish to book a time to catch up with us, please fire us a query through the contact us page, call us, tweet us (@ociusdigital) or email dan@wearewaypoint.com.au or garry@wearewaypoint.com.au– whatever is easiest.

Don’t forget to book your place at the Cocktail night on Thursday and the Gala Awards Dinner on Friday in Hall 4. Sit back, relax and hit the dance floor if you fancy. From experience, Xero puts on a good show and it’s a great way to wind up the event.

We’ll see you there.

Dan Fairbairn

Dan is passionate about technology as an enabler, with years of experience training, evaluating and implementing technology into small businesses. Outside of work he loves live music, craft beer and over-analysing sport...!

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