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It’s a wrap – Xerocon 2014

The biggest accounting conference in Australasia has come to a close, leaving in its wake over 1300 delegates inspired by two full days of keynote speakers, showcases by 82 add-on exhibitors and plenty of networking. With that in mind, we turned the bloggers pen over to our newest employee Garry to summarise his thoughts on the three days, after just four weeks in the industry!



Before this year’s conference began, the Waypoint team took the opportunity to catch up with some of our interstate connections, touching down in Sydney on Tuesday and heading straight for Quickbooks Online headquarters. After chatting with the Quickbooks Intuit crew about their plans, we met with Wesley from XU magazine for a sneak peak at the first edition – looking good! Then we caught up with Marc from Xero add-on Cin7 to discuss some of their work in the pipeline, over a cheeky beer of course!



An early rise on Wednesday saw us at the Sydney Showgrounds at 8am to kick-off Xerocon Developer Day. Xero’s Australian Managing Director Chris Ridd summarised what’s next for Xero in Australia, which includes more support for startups and new work in the government (B2G) space.

Throughout the day, we heard plenty to be excited about from industry leaders in the field.



Day 1 of Xerocon began with a presentation from the CEO of CPA Australia, Alex Malley, also author of The Naked CEO. His insightful look at how far determination can get you in your career was a winner with the crowd. A keynote speech from Chris Riddell on the future of digital was equally inspiring, including an amazing intro video (link below). “Digital is not about technology, it is not a department in your business,” explained Riddell. “It is a culture that must run through every single one of your businesses to create great experiences for your customers.”



The rest of the day was spent networking with accountants, bookkeepers and add-on partners, fuelled by a constant flow of coffee and catering – special mention for the pork belly.  

  The Day 2 morning session was launched by Adam Ferrier, Chief Strategy Officer at advertising agency cummins&partners, with an engaging and informative chat about suggestions for small business to engage new and existing clients. A great session with motivation strategy and design expert Dr Jason Fox followed, with insights into the future of work and gamification. LEAP kept the energy flowing with energy drinks aplenty, and the final day culminated in the Xerocon gala dinner and awards night. A huge congratulations go out to all award winners on the night, as well as Stewart’s Accountants in Bendigo (a client of ours) who earned a marketing nomination for VIC/TAS.



We commend Xerocon for an engaging, informative and well-run event, and can’t wait to maximise the new info, insights and connections we’ve taken back to Waypoint in Melbourne. Look out for more developments to come during the rest of 2014 from what we’ve learnt over the three days, as well as an announcement about our involvement in the Xero roadshows later in the year.