The Waypoint Blog
The latest stories, news and helpful updates from the team at Waypoint.
We're finalists for Cin7 Client Support Partner of the Year 2026
Waypoint is a finalist in Cin7's 2026 Partner of the Year awards, Client Support category. Winners are announced at Cin7 Summit in Denver, 10 to 12 August.
Why aren't my customers receiving their Shopify order confirmation emails?
Five Shopify shops took my money and sent no confirmation. Here's why Gmail, Yahoo, and Apple drop unauthenticated order emails, and the DKIM, SPF, and DMARC fix.
Margin vs Markup: You're Probably Getting It Wrong
Markup ≠ margin. Sounds obvious, but you'd be surprised how often the two get confused, and how much it quietly costs when they do.
Your Forecasting AI doesn't know the half of it
ForesightAI gives you smart reorder suggestions, but it doesn't know your cashflow, your strategy, or what's coming next quarter. Here's why that matters.
They said it was 100% natural. I wanted to know if that was true.
Three months. Dozens of emails. One question about a dog bed.
The business never got me an answer — because they didn't have the systems to get one. New post on why product documentation isn't optional when you're making claims about what your product is made from.
What Bad Customer Service (And Systems) Actually Cost You
A slow support thread, a missing payment link, and a phone no one answered. Here's what really goes wrong when your ecommerce systems don't talk to each other.
The Power of Smaller Xero Add-Ons
Many businesses miss the power of ‘smaller’ Xero add-ons for repetitive tasks. Here’s why we love Ignition, Dext, PencilPay Futrli and Chaser.
So, You Want to be a Drug Dealer?
Recently, many US states have started legalising, or decriminalising, certain previously illegal drugs, with marijuana being the one most people are familiar with. Whilst many understand the obvious changes such as dispensaries in cities, there are also some very complex systems required to manage these businesses.
Getting Things Done
The ‘Getting Things Done’ (GTD) methodology, as detailed by David Allen in his book of the same name is a simple enough concept. At its most basic, the theory uses the idea that all tasks should be recorded and then moved out of a person’s current mindset to be scheduled and completed later.
Hire a Professional
Recently, an image being shared around LinkedIn and other social networks has caught my attention, for both its comedy message but also more serious undertone.
Margin vs Mark-Up: Not Quite What it May Seem
It’s easy to see how our clients get into trouble deriving prices if there is confusion about the meaning of margins and mark-ups, but for a small business, keeping track of your profit margin is critical.