The Waypoint Blog
The latest stories, news and helpful updates from the team at Waypoint.
Why aren't my customers receiving their Shopify order confirmation emails?
Five Shopify shops took my money and sent no confirmation. Here's why Gmail, Yahoo, and Apple drop unauthenticated order emails, and the DKIM, SPF, and DMARC fix.
Is Cin7 Core worth it for my Shopify store?
Shopify is retiring Stocky on 31 August 2026. If you've been running purchasing or stocktakes through it, you've got a decision to make. We've written a straight, no-sales-pitch guide to your options, from a simple native app to a full inventory system like Cin7 Core, and how to tell which one your store actually needs.
How much does Cin7 Core cost to implement?
Thinking about Cin7 Core but not sure what to budget for? The subscription is the easy part.
The full picture includes three things: ongoing subscription costs, setup fees, and time. We've covered all three in a new post, including what Cin7's own USD $2,000 onboarding service covers, what a partner-led implementation costs and involves, and when you can realistically expect to see a return.
Margin vs Markup: You're Probably Getting It Wrong
Markup ≠ margin. Sounds obvious, but you'd be surprised how often the two get confused, and how much it quietly costs when they do.
Your Forecasting AI doesn't know the half of it
ForesightAI gives you smart reorder suggestions, but it doesn't know your cashflow, your strategy, or what's coming next quarter. Here's why that matters.
They said it was 100% natural. I wanted to know if that was true.
Three months. Dozens of emails. One question about a dog bed.
The business never got me an answer — because they didn't have the systems to get one. New post on why product documentation isn't optional when you're making claims about what your product is made from.
Cin7 Core Setup Tips for Startups
New to Cin7 Core and want to set it up yourself? This practical guide covers everything a small product business needs — from scoping to go-live — with tips on connecting Shopify and Xero.
What Bad Customer Service (And Systems) Actually Cost You
A slow support thread, a missing payment link, and a phone no one answered. Here's what really goes wrong when your ecommerce systems don't talk to each other.
Waypoint is the 2024 Cin7 Services Partner of the Year.
Waypoint has won 2024 Cin7 Services Partner of the Year after being selected as a finalist for three 2024 Cin7 Partner of the Year awards.
We’re 2024 Cin7 Partner of the Year finalists
Waypoint has been selected as a finalist for three 2024 Cin7 Partner of the Year awards.
DEAR Inventory is becoming Cin7 Core
Customers who know and love DEAR — now Cin7 Core — can be assured that the product remains the same, with a redoubled focus on usability and customer experience.