What we have learned doing the work.
Notes from inside real implementations: how Cin7 Core actually behaves, where product businesses lose margin, and the fixes that hold up once the system is live.
We're finalists for Cin7 Client Support Partner of the Year 2026
Waypoint is a finalist in Cin7's 2026 Partner of the Year awards, Client Support category. Winners are announced at Cin7 Summit in Denver, 10 to 12 August.
Why aren't my customers receiving their Shopify order confirmation emails?
Five Shopify shops took my money and sent no confirmation. Here is why Gmail, Yahoo and Apple drop unauthenticated order email, and how to fix it.
Is Cin7 Core worth it for my Shopify store?
Shopify is retiring Stocky on 31 August 2026. An honest look at when Cin7 Core is worth it for your Shopify store, and when a native app is plenty.
How much does Cin7 Core cost to implement?
Cin7 Core starts at USD $349 a month. Here is the full picture: subscription tiers, setup fees, data migration, training and realistic timelines.
Margin vs Markup: You're Probably Getting It Wrong
Markup is not margin, and the gap between them is quietly costing you. Work the numbers on your own cost price with the calculator in this post.
Your Forecasting AI doesn't know the half of it
ForesightAI gives you smart reorder suggestions, but it cannot see your cashflow, your strategy or what is coming next. Why judgment still matters.
They said it was 100% natural. I wanted to know if that was true.
Three months of emails about one dog bed. Why product claims need spec sheets behind them, and where that documentation should actually live.
Cin7 Core Setup Tips for Startups
New to Cin7 Core and setting it up yourself? A practical guide to scoping, configuring, testing and reviewing a self-led implementation.
What Bad Customer Service (And Systems) Actually Cost You
2% of orders going wrong doesn't sound like much. Do the maths and it adds up fast. Here's what disconnected systems really cost an ecommerce business.
We're Cin7 Partner of the Year 2025 finalists
For the second year running, Waypoint is a finalist for Cin7 Partner of the Year, alongside two of our clients and three of our supplier partners.
Waypoint is the 2024 Cin7 Services Partner of the Year
Waypoint won 2024 Cin7 Services Partner of the Year, and was a finalist for Client Support Expertise and Highest Sales.
We’re 2024 Cin7 Partner of the Year finalists
Waypoint has been shortlisted for three 2024 Cin7 Partner of the Year awards: services, client support expertise and highest sales.